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Rothana is a Company specialized in promoting & distributing state of the art technologies & newly introduced products to Middle East and Africa markets or customized products enhancing existing products in the market , we are specialized in Consumer and Healthcare products in the fields of Diabetes , wound care , infection control ,specialty food , food supplements & cosmetics .


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To become highly trusted and respectful company, by maintaining work ethics, keeping abreast of new developments and knowledge in the field & building loyalty between us , our customers and employees.

Our company will maintain honesty, integrity, gaining the trust of customers through access to a knowledgeable team dedicating themselves to providing customer service excellence and high quality products.


We will live by our values, and enjoy what we do, Our values maintain a pleasant working environment where employees enjoy their work everyday. This way we focus on becoming more profitable and results oriented, creating the ideal business environment.


To make life more healthier for everyone through the distribution of high-value products providing protection and comfort to you and your family everywhere.

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Business Meeting


Specify Target market and business segments creating ideal strategy to penetrate and expand our business.


Acquire the right talent, professional and knowledgeable team providing and maintaining service excellence.


Find the right partners, manufacturing state of art technology which will help improve quality of life for our customers.


Establish relationship with our valuable customers based on honesty, integrity and mutual benefits.

Our Branches and Coverage 2023

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Our Service

Our knowledge about the industry & medical business in the MENA region allows us to offer a large number of services to both small and medium-sized businesses. We can customize our services to suit all our clients differing needs. Services offered by us include but are not limited to:


Local Representatives
Market Authorization Holder



We will become your sales and marketing eyes and ears on the ground in the Middle East and North Africa Region. We can act as your “master distributor”, providing a single point of contact for a complex and highly networked region. We will help identify, select, and appoint appropriate distributor partners for your business and then manage them into win-win partnerships, thus enabling the acceleration of sustainable growth We also facilitate strategic partnerships with key influencers and partners across the region and provide strategic assessments, offer business model advice including Joint Ventures.

Business Consultation

We can manage specific projects on your behalf in MENA region, this can range from research and analysis of the healthcare environment, a strategic assessment of your business, building roadmaps for success or identifying and recruiting of talent. Projects can also include identifying distributors, facilitating registrations, or helping on tender projects.


Financial Broker

We facilitate the trading of commodities and arrange acting as a middleman in bringing about a purchase and sale of goods between a foreign supplier and a local purchaser, also we are
acting as facilitator between borrowers, whether persons
looking for personal loans or businesses for purchasing, developing, or expanding the business, and lenders.

Our Story




Establishing of rothana as limited liability company in Saudi Arabia specialized in Medical trading


Rothana Founder

Coming with 17 years of experience gained in the top multinational medical & pharmaceutical corporations worldwide in which he handled regional sales responsibilities in Middle East & Africa.

He handled up several projects in MEA region from scratch & took leadership of Sales Blitz for new products achieving several millions of Dollars in limited periods of time, with such rich experience and thorough market knowledge,He can achieve success which both our company & partners looking for .

Ahmed has established Rothana with other investor & Partners to be specialized only in new products introduction in MEA and state of the art technologies in field of healthcare and consumer products.


Dr. Ahmed Elawadi , SMBA, IIWCC

Chief Executive Officer

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