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Rothana is a leading provider of innovative and cutting-edge products, specializing in the fields of Consumer and Healthcare. We are dedicated to promoting and distributing state-of-the-art technologies and newly introduced products to the Middle East and Africa markets, while also offering customized solutions to enhance existing products in the market. Our areas of expertise include Diabetes, Wound Care, Infection Control, Specialty Food, Food Supplements, and Cosmetics. With a focus on delivering the best products and services to our customers, Rothana is your trusted partner for all your healthcare and consumer needs.

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At Rothana, our mission is to establish ourselves as a highly reputable and respected company in the market. We strive to achieve this by consistently upholding strong work ethics, staying up-to-date with industry developments and knowledge, and fostering a loyal relationship between our customers, employees, and the company.

Our goal is to earn the trust of our customers by providing exceptional customer service, high-quality products, and a knowledgeable team dedicated to their needs. We believe in the importance of honesty and integrity and will always operate with these values at the forefront of our business practices.

We aim to create a positive and enjoyable work environment for our employees, where they can thrive and excel in their roles. This, in turn, will drive our success and profitability, as we strive to continuously improve and deliver outstanding results.


Our vision is to improve the quality of life for all by distributing high-value products that offer protection and comfort to families everywhere. We strive to make a positive impact on people's health and wellbeing through our product offerings.

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Business Meeting


Rothana :

R- Refine Target Segments: Refine the target market and business segments to create a successful strategy for entering and growing our business.

O- Obtain Knowledgeable Talent: Acquire the right talent, professionals with knowledge, to provide and maintain service excellence.

T-Trusted Partnerships: Partner with manufacturers of state-of-the-art technology to enhance the quality of life for our customers.

A-Attain Customer Relationships: Establish relationships with valuable customers based on honesty, integrity, and mutual benefits.

N-Nurture Business Growth: Nurture the growth of the business by living by our values and enjoying our work, creating a pleasant working environment where employees are motivated.

A- Achieving Success: Focus on becoming more profitable and results-oriented, creating the ideal business environment for success.

Our Branches and Coverage 2023

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Our Service

At Rothana, we are experts in the medical industry and business within the MENA region, allowing us to provide a comprehensive range of services tailored to meet the unique needs of both small and medium-sized businesses. Our services include, but are not limited to:


Local Representatives
Market Authorization Holder



At Rothana, we serve as your trusted sales and marketing partners in the Middle East and North Africa Region. We take on the role of a "master distributor," providing a seamless and centralized point of contact for conducting business in this complex and highly networked region. Our goal is to identify, select, and establish mutually beneficial distributor partnerships that drive sustainable growth for your business. Additionally, we facilitate strategic partnerships with key industry players and provide valuable assessments and recommendations to drive success in the market.

Business Consultation

Our expertise in the healthcare industry and extensive knowledge of the Middle East and North Africa region allows us to provide comprehensive business consultation services. Our services range from research and analysis of the healthcare environment, to strategic assessments of your business, building success roadmaps, and identifying and recruiting top talent. We also specialize in identifying distributors, facilitating registrations, and assisting with tender projects. Let us help you achieve your business goals in the MENA region.


Financial Broker

Our team at Rothana acts as a trusted intermediary, facilitating the trading of commodities and arranging purchases and sales between foreign suppliers and local buyers. We also provide financial brokering services, connecting borrowers with lenders to secure personal loans or support business purchases, development, and growth.

Our Story




Establishing of rothana as limited liability company in Saudi Arabia specialized in Medical trading


Rothana Founder

With 17 years of experience gained in top multinational medical and pharmaceutical corporations worldwide, the founder of Rothana brings a wealth of knowledge and expertise to the company. He has held regional sales responsibilities in the Middle East and Africa and has a proven track record of success, having launched several projects from scratch and achieved millions of dollars in sales in limited periods of time.

With his in-depth market knowledge and extensive experience, he is poised to drive the success of both Rothana and its partners. He established the company along with other investors and partners, with a focus on introducing new products and state-of-the-art technologies in the field of healthcare and consumer products to the Middle East and Africa markets.

Under his leadership, Rothana is committed to providing its customers with high-quality products and exceptional customer service, and to becoming a trusted and respected player in the industry.


Dr. Ahmed Elawadi , SMBA, IIWCC

Chief Executive Officer

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