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About Rothana MEA

Rothana is a leading provider of innovative and cutting-edge products, specializing in the fields of Consumer and

Healthcare. We are dedicated to promoting and distributing state-of-the-art technologies and newly introduced

products to the Middle East and Africa markets, while also offering customized solutions to enhance existing

products in the market. Our areas of expertise include Diabetes, Wound Care, Infection Control, Specialty Food,

Food Supplements, and Cosmetics. With a focus on delivering the best products and services to our customers,

Rothana is your trusted partner for all your healthcare and consumer needs.

“Caring about others, running the risk of feeling, and leaving an impact on people, brings happiness.”
- Harold Kushner.

Our Mission

At Rothana, our mission is to establish ourselves as a highly reputable and respected
company in the market. We strive to achieve this by consistently upholding
strong work ethics, staying up-to-date with industry developments and knowledge,
and fostering a loyal relationship between our customers, employees, and
the company. Our goal is to earn the trust of our customers by providing exceptional
customer service, high-quality products, and a knowledgeable team dedicated to
their needs. We believe in the importance of honesty and integrity and will always
operate with these values at the forefront of our business practices. We aim to
create a positive and enjoyable work environment for our employees, where they
can thrive and excel in their roles. This, in turn, will drive our success and profitability,
as we strive to continuously improve and deliver outstanding results.

Our Vision

Our vision is to improve the quality of life for all by distributing high-value products that offer protection and comfort to families everywhere. We strive to make a positive impact on people's health and wellbeing through our product offerings.


Our Strategy

Rothana :
Refine Target Segments: Refine the target market and business segments to create a successful strategy for entering and growing our business.
O- Obtain Knowledgeable Talent: Acquire the right talent, professionals with knowledge, to provide and maintain service excellence.
T- Trusted Partnerships: Partner with manufacturers of state-of-the-art technology
to enhance the quality of life for our customers.
H- Harness Industry Knowledge: Utilize our deep understanding of the industry
and medical business in the MEA region to provide value to our clients and drive growth.
A- Attain Customer Relationships: Establish relationships with valuable customers
based on honesty, integrity, and mutual benefits.
N- Nurture Business Growth: Nurture the growth of the business by living by our
values and enjoying our work, creating a pleasant working environment where employees are motivated.
A- Achieving Success: Focus on becoming more profitable and results-oriented, creating the ideal business environment for success.

Our 2024 Branches and Coverage

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Our Services

At Rothana, we are experts in the medical industry and business within the MENA region, allowing us to provide a comprehensive range of services tailored to meet the unique needs of both small and medium-sized businesses. Our services include, but are not limited to:

Business Meeting

Local Representatives & Market Authorization Holder

At Rothana, we serve as your trusted sales and marketing partners in the Middle East and Africa Region. We take on the role of a "master distributor," providing a seamless and centralized point of contact for conducting business in this complex and highly networked region.
Our goal is to identify, select, and establish mutually beneficial distributor partnerships that drive sustainable growth for your business. Additionally, we facilitate strategic partnerships with key industry players and provide valuable assessments and recommendations to drive success in the market.


Our Story


Establishing of rothana as limited liability company in Saudi Arabia specialized in Medical trading


Establishing Rothana FZE in UAE as head office to manage medical trading in MEA and internationally.


Establishing Rothana Egypt as representative office to expand Rothana to Africa and development of Rothana business in Egypt



Establishing Rothana LLC as retail Arm for

Rothana and to be responsible for UAE market in field if Medical and retail.


Establishing Rothana China to expand Rothana business into OEM, Manufacturing and acts as exportation point to all product from China to support Rothana business in MEA &

internationally for medical , COVID supplies & general trading .


Establishing cooperation with one of biggest medical device manufacturers in EU to establish manufacturing site in GCC to be the first such category in MEA.

Our Founder

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Dr. Ahmed Elawadi , SMBA, IIWCC

Chief Executive Officer

With 17 years of experience gained in top multinational medical and pharmaceutical corporations worldwide, the founder of Rothana brings a wealth of knowledge and expertise to the company. He has held regional sales responsibilities in the Middle East and Africa and has a proven track record of success, having launched several projects from scratch and achieved millions of dollars in sales in limited periods of time.

With his in-depth market knowledge and extensive experience, he is poised to drive the success of both Rothana and its partners. He established the company along with other investors and partners, with a focus on introducing new products and state-of-the-art technologies in the field of healthcare and consumer products to the Middle East and Africa markets.

Under his leadership, Rothana is committed to providing its customers with high-quality products and exceptional customer service, and to becoming a trusted and respected player in the industry.

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